Letter - Volume 5, Issue 1
Does it ever seem like the days literally fly by—with speed and momentum that multiply exponentially with each passing second—almost as if each were traveling at the speed of light?Life is a steady stream of technological innovation, activities and events, advertising and message clutter, and, well, let’s face it, clutter in general. With so much activity, sometimes it’s hard to define what’s necessary versus what’s not. What is certainly necessary is taking time to relax, unwind, network, socialize, and learn. Association of Bridal Consultant (ABC) members did just that when they attended this year’s Business of Brides conference at Sandals Whitehouse in Whitehouse Jamaica, Nov. 8 -12, 2014. Attendees left feeling rested, refreshed, and revitalized.If you missed out on the opportunity to slow it all down at conference, the New Year provides another great opportunity. Resolve to take some time for yourself and your business, to unplug and unwind—figure out your goals and the steps to get you there. This issue of Wedding Planner Magazine offers a number of ways to help. First, cut through the confusion of technology and social media by learning about the "3 Keys to Marketing Success" and get tips and tricks for using video to make your business stand apart from the crowd.Next, get organized. Learn how you can put order and structure to your finances in "Dollars & Sense: 3 Financial Tips for Your Wedding Business." Then put order to your work space by reading about creative tips for organizing your office environment. And if it’s inspiration you need, we offer tips on increasing referrals, a handy clip-and-save 2015 industry conference list so you can make plans now, and an exclusive interview with internationally recognized designer Sasha Souza. One lucky reader will even win an autographed copy of Souza’s latest book Signature Sasha: Weddings and Celebrations to Inspire. And there’s so much more!Above all, don’t forget to mark your calendars for the 2015 ABC Business of Brides in Costa Mesa, Calif., Nov. 8 – 10. Get the conversation started now #Californiadreaming!
